Welcome all! On the fifth blog the focus will be about the internet of things and how it has helped consumers. Technopedia defines the internet of things (IoT) as “a computing concept that describes the idea of everyday physical objects being connected to the internet and being able to identify themselves to other devices”. The […]

Welcome all! Now were up to my fourth blog.  This week’s focus will be about how food companies have taken advantage of mobile marketing. Technopedia defines mobile marketing as “the interactive multichannel promotion of products or services for mobile phones and devices, smartphones and networks”. The method in using mobile marketing is to understand how […]

Welcome all! Here we go again, up to my third blog post. This week the focus will be on the understanding how ideas spread on social media. This topic will be explored using a food business. Firstly, ideas spread based on how connected and interested individuals are towards a company’s attempt to draw their attention. […]